- Estimated retail price: $??? per bottle
- We will pour an ounce, side-by-side with a contemporary bottle, for $12
We know for a fact that this quart bottle of SoCo dates back beyond 1977 when U.S. liquor changed over to the metric system. There's a ton of debate about how a finished spirit changes in the bottle. For a long time, conventional wisdom has held that it does not. I have been fortunate enough to have drunk several bottles of spirits that have been in the bottle more than 50 or even 100 years old and I am working out my own opinion. When you buy a very old whisky or brandy, it's not been in the bottle very long. It's a current bottling of older spirits that were aged in barrel.
The debate is complicated by the fact that distilleries may change their styles over time. This can be in large breaks or in small increments, imperceptible in the course of a generation or two, but apparent after half a century. We assume this bottle is from the late 1960's. We will pour it side-by-side with a contemporary bottle. Long time drinkers of So Co have claimed for years that the contemporary spirit is nothing like the old time "Grand Old Drink of The South." Let's find out. Come by at 6:30! Tonight, at precisely 6:30, we will open just one bottle of the old stuff. When it's gone, it's gone. I do hope you can join us.
Next Week in The Spirits Project: Bunnahabhain 1978